In contemporary society, values that should be cultivated over time and passed on to future generations—human talent and creativity, nature and energy, culture and sensibility, cityscapes and resources—have increasingly been consumed, reduced, and depleted in the name of economic rationality.

As a result, the world today faces not only the depletion of physical resources, but also a deeper crisis: the exhaustion of creativity, imagination, and sustainability itself.

AX (Artistic Transformation), as proposed by artTunes, is a way of rethinking these underlying assumptions of society from the ground up.

By re-examining social structures that have long treated economic rationality as the sole and ultimate criterion for decision-making, and by allowing artistic value indicators to function as a foundational premise flowing through the deepest layers of judgment and choice, artTunes aims to shift society toward a world in which talent and communities can truly flourish and endure.

Artistic value indicators prioritize sensitivity to beauty, emotion, and imagination—especially toward what may be lost. They offer a perspective that reframes all forms of existence not as resources to be optimized and consumed, but as entities to be respected, enriched with meaning, and sustained over time.

With AX (Artistic Transformation) as its guiding principle, artTunes designs structures in which artistic value indicators quietly permeate the deepest layers of social decision-making. Through this approach, we strive to realize a world where talent, culture, and society can bloom abundantly and be meaningfully carried forward to the next generation.

LEGAL

Namika Yamada

TAX

Higashi Haruhiro・Okawa Sanae

HR

Kazuyuki Yaegashi

会社名

株式会社アートチューンズ

artTunes Co.,Ltd.

設立

September 16, 2022

所在地

5F 6-6-2 Kojimachi,
Chiyoda-ku, Tokyo 102-0083, Japan

資本金

160,000,000 yen
(including capital reserve)

代表取締役

Annla Utsugi

事業内容

Platform / Event  / Agent / Media / Contents